APIC seeks an agile and innovative leader to create a marketing vision, collaborate with program teams, and develop strategy around centralized, leading-edge marketing plans that promote the work of APIC, increase our footprint in the market place, and elevate our members’ profession, infection prevention and control.
With your leadership and excellent management, as Senior Director of Marketing you will be responsible for:
Developing innovative strategy around branding and APIC activities,
Creating a digital marketing roadmap and specific campaigns
strategies for integrating and aligning APIC products and offerings;
Pricing, positioning, and packaging to grow long-term market share, ensuring the quality of APIC’s brand
Using market research, research, and analysis to effectively utilize APIC resources and create optimum impact
Working with sales manager to bundle products, services, and memberships; establish sales goals; and review and determine effectiveness.
Leading, managing, inspiring, and driving excellence in execution by continual process improvement and collaboration.
The successful candidate will have a bachelor’s degree in a relevant area plus 7-10 years of marketing experience, preferably in a healthcare association environment. Master’s degree is preferred. Experience managing marketing and graphic design personnel is necessary as is a successful track record in strategic market planning, executing marketing strategies and advertising campaigns.
In addition, the successful candidate will have:
Ability to think strategically and with innovation
Initiative, vision, creativity, and agility
Strong leadership, management, and mentoring skills
Solid budget development, financial analysis and management experience
Ability to build positive relationships
Excellent project management, verbal, written, and presentation skills
High level of integrity and personal accountability and
The ability and willingness to travel approximately 15% of the time.
APIC provides all employees with a comprehensive benefits program including vacation and sick leave; medical, dental, life, short- and long-term disability insurance; flexible spending accounts; employee assistance plan; commuter subsidy; and a generous 401(k) plan including Roth and regular accounts. Following one year, employees may apply to our teleworking program. In addition, our building has wonderful tenant amenities including free access to the fitness facility, game room, rooftop terrace, and concierge level conference facilities.
To apply for this position, please send your cover letter with salary requirements and your resume to: Employment@apic.org
And please visit our website: www.APIC.org
Additional Salary Information: Salary commensurate with experience
About Association for Professionals in Infection Control and Epidemiology
APIC’s mission is to create a safer world through prevention of infection. The association’s more than 15,000 members direct infection prevention programs that save lives and improve the bottom line for hospitals and other healthcare facilities. APIC advances its mission through patient safety, implementation science, competencies and certification, advocacy, and data standardization. Visit APIC o...nline at www.apic.org. Follow APIC on Twitter: http://twitter.com/apic and Facebook: www.facebook.com/APICInfectionPreventionandYou. For information on what patients and families can do, visit APIC’s Infection Prevention and You website at www.apic.org/infectionpreventionandyou.