Reporting to the Associate Director, Digital Marketing, the Marketing Automation and Technology Manager is a hands-on technical and operations leader with proven knowledge of, and experience with, the tools and processes that drive world-class digital marketing. This person will lead the implementation, and maintenance of an integrated set of applications spanning the entire B2C engagement, conversion, and lifetime relationship experience. S/he will have deep functional experience with marketing automation, CRM, web and mobile personalization, and the principles of successful project and people management.
Serve as the in-house marketing technology expert, providing insight and advice to colleagues on how best to maximize campaign success with available technology and processes
Assume functional leadership for all Marketing technology including marketing automation, social media, personalization, and marketing analytics
Work with Marketing creative staff to develop consistent email and landing page templates based on research and best practices
Develop advanced marketing automation functions such as segmentation, campaign workflows, data mapping, user journeys, drip campaigns, triggered email sequences, email templates, forms and form pages, etc.
Analyze and report on campaign data to internal business partners, marketing leadership, and teammates
Work with lead developer to create or leverage APIs that build connections between Marketing applications to consolidate data into multiple, individualized electronic dashboards
Oversee product upgrades and fixes in partnership with departmental Information Services team
Train teammates on all digital marketing tools to ensure there is always someone available to make changes or solve problems
Lead initiatives for introducing new technology into the organization when required
Undergraduate degree in Marketing, Communications and/or Information Systems
Marketing Analytics: 5 years
Database Marketing: 5 years
Outstanding knowledge of B2C marketing processes, measurement, and best practices
Experience with Salesforce Marketing Cloud strongly preferred
Outstanding oral and written communications skills
Proven ability to work well in a highly collaborative and collegial work setting
Demonstrated leadership, communications, collaboration, people, and project management expertise
Must be a team player who is highly motivated and dedicated to the goals of advancing higher education. An appreciation for Jesuit Catholic education and the goals and values of Boston College is critical
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.