DIRECTOR OF DIGITAL MARKETING, edX, to develop marketing strategy, including organizing concepts across website, social, mobile, email, outbound collateral, messaging, and advertising. Will lead brand positioning and messaging that deliver the highest impact; devise and lead executable marketing strategies for brand initiatives and platforms that leverage consumer research, goals, and overall brand strategy; combine data, technology, and behavioral insights to drive and optimize innovative online marketing programs; optimize customer touch points (website, social, mobile, email) for acquisition and retention; work closely with cross functional teams to evaluate opportunities for growth, retention, and positive brand experiences by providing input on the best strategies and testing plans to make informed decisions; create synergies to craft an integrated marketing plan leading to increased awareness of the edX brand and recognition of its value proposition; and grow and inspire a high quality marketing team to meet strategic, revenue and mission goals.
REQUIRED: seven years' progressive marketing experience as a digital specialist; experience in a director of marketing role in a small, fast-paced, high acquisition and retention company or marketing manager in a large, fast-paced online company; extensive experience with B2C marketing and e-commerce platforms; desire to be hands-on in day-to-day activities; success defining and executing data-driven customer and revenue acquisition and retention strategies; experience with brand management, building, and marketing; experience managing acquisition and email programs; experience with and understanding of Google Analytics, SEM, SEO, display, mobile, CRM, A/B testing, landing page optimization, customer segmentation and personalization, and email marketing; experience creating and presenting marketing strategy and business data; and success building and managing high performing teams. Job #15368-Q
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