The Digital Marketing Specialist is responsible for overseeing and developing AOFAS online marketing channels, including websites, social media pages, and search engine marketing. This position is a new role for the society.
Oversees and maintains the AOFAS websites, working with other departments and volunteers to ensure effective and timely online representation of AOFAS events, programs, and strategic initiatives. Enforces style guidelines and maintains consistency across webpages.
Oversees AOFAS social media presence on Twitter, Facebook, LinkedIn, and YouTube, developing content and responding to incoming messages and posts.
Writes effective copy for the website and social media under the direction of the Marketing Communications Manager.
Utilizes SEO strategies to maximize the exposure of the AOFAS website and digital assets.
Supports efforts to promote the specialty and its members using SEM tactics, including Google AdWords.
Works closely with the Membership Department to engage members through digital channels.
Collects and reports analytics on digital tactics, and makes recommendations for future strategic initiatives based on data.
Monitors online content pertaining to the specialty on external websites (e.g., WebMD, Wikipedia).
Troubleshoots CMS issues and maintains documentation of CMS operating procedures and business processes.
Stays abreast of digital trends and best practices.
Other duties as assigned by Marketing Communications Manager.
KNOWLEDGE AND SKILL REQUIREMENTS
Bachelor’s degree required
3+ years’ experience, preferably in a medical/physician association
Proficiency with content management systems and HTML
Experience developing and monitoring SEM campaigns
Proven ability to write engaging copy for the web and social media
Familiarity with SEO techniques and best practices
Familiarity with Google Analytics
Basic photo editing skills in Adobe Photoshop
Ability to coordinate multiple projects and manage deadlines
Founded in 1969, the American Orthopaedic Foot & Ankle Society (AOFAS) is a medical specialty society composed of more than 2,200 American and international Orthopaedic Surgeons (MD/DO) specializing in the surgical and medical care of the foot and ankle. The Society promotes quality, ethical, and cost-effective patient care through the education, research and training of orthopaedic surgeons and o...ther health care providers; creates public awareness for the prevention and treatment of foot and ankle disorders; and serves as a resource for government, industry and the national and international health care communities. AOFAS is complemented in its support of the field by the Orthopaedic Foot & Ankle Foundation (The Foundation). The Foundation focuses on research, education and service.