The Marketing Database Manager supervises the Marketing Database team responsible for adding and maintaining the integrity of all client, contact and engagement data in InterAction, the firm's CRM Database. The Manager will lead the team in reviewing, verifying and standardizing data changes before adding to the database. On an ongoing basis, the manager will analyze existing database elements, data capture tools, and firm policies and procedures on data collection in all areas relating to firm clients and prospects to suggest and implement improvements. Onboarding new users, will be a central point of focus for this position as we transition from Marketing to firm focused use. They will provide and coordinate all data extractions from and exchanges between the various marketing technology systems in place at the firm. The manager is jointly responsible, along with the Information Technology department, for maintaining and configuring the system to match the firm's needs. The ideal candidate would have a number of years of InterAction experience and developing best practices processes related to its operation.
Key Responsibilities Include:
Manage the Marketing Database Specialists to review, verify and standardize data changes before adding to the database. Use other services; social media, Aderant Iridium, Capital IQ, company web pages for verification. Maintain firm standards for all information, along with documentation and training as needed. Develop and implement ongoing data cleansing procedures.
Work with other areas in the department and firm to develop output and reports to convey the firm’s institutional knowledge of clients and/or prospects as requested, including analyzing any requests and desired outcome; providing recommendations as to output format and the delivery of data to requesting party (internal or external).
Manage, in conjunction with the IT Database Administrators, all aspects of InterAction, the integration with Tikit, our ecommerce system; and all configuration and processes of InterAction add-on modules; including configuring fields and user interface for optimum use; administering user access and application security; troubleshooting and correcting problems; interfacing with vendor to implement enhancements, bug fixes, etc.; designing and maintaining reporting tools for marketing database users; and managing beta testing projects. Work with outside vendors as needed on custom application development to simplify/enhance users’ interaction with database.
Work with the Technology, MarCom, Events and Creative Teams to develop and manage a coordinated process for electronic event and alert distribution.
Overall responsibility for maintaining and enhancing our standards, guidelines and CRM procedures for data entry, internal correspondence, event invites, reporting.
Provide training to attorneys and their secretaries as we start to roll InterAction to attorneys that have requested the system and coordinate the initial and ongoing synchronization of their contacts and activates. Training to include one-on-one “help desk” type support; brown-bag sessions on specific topics; full training for new staff; and training documentation.
Responsible for working with Marketing and other firm Departments to facilitate the exchange of ideas and processes to ensure those departments are contributing and receiving the appropriate data from all Marketing Technology Systems.
Special projects and additional duties as assigned.
Exceptional cognitive and problem solving abilities; strong project management, prioritizing, and planning skills
Very strong interpersonal skills; strong leadership qualities with demonstrated effectiveness in staff development, team building and client vendor relations
Excellent oral and written communication skills
Excellent computer skills
Minimum of 5 - 8+ years’ experience in legal or professional services marketing
4+ years of CRM/Database management experience, preferably with InterAction.
Proven management experience in leading a team, staff development and client vendor relations.