Bachelor's degree in marketing, journalism, communications or related field. Master's degree preferred. Minimum of five years professional experience in marketing, communications or public relations with at least three years in management or supervisory role. Three years direct crisis communications experience.
Nature & Purpose of Position/Usual Duties:
The Director of Marketing and Communications works with the Associate Vice President of Marketing and Communications to strategically strengthen the effectiveness of the university's brand with targeted constituents.
Primary Responsibilities (Staff Positions Only):
Provides creative direction, integration and implementation of marketing and communication initiatives as defined by annual marketing and communications strategic plans. Oversees the areas of marketing and communications including functional responsibilities such as campaign development, content development/management, public relations, publications, advertising, social media, brand management, digital/online communications, marketing automation and print services. Cultivates media and community relationships through regular contact with targeted constituencies. Oversees the creative development and placement of general advertising. Participates in the development, implementation and management of university social media plans to strategically market internally to students, faculty and staff and externally to prospective students, parents, alumni, friends, and influential leaders. Develops marketing and communication strategies for online and other web-based programs/platforms. Serves in an advisory capacity for the planning and execution of major and special events and activities that will create a favorable image of the university. Ensures brand messaging is consistent across university communications and effectively tailored for relevant audiences. Works with the departments of University Advancement, Office of the President, Admissions, Academic Colleges, and other areas across campus to develop effective marketing and communication strategies and materials. Acts as an internal consultant to bring attention and solutions to institutional priorities. Writes news stories for release to media and general public. Supervises, edits, and approves stories written by staff members. Provides direct and proactive advice, consultation, and assistance to senior leaders, as well as the University community, regarding public information matters, to include providing direct assistance in researching, providing information and developing messages. Serves as the designated spokesperson for the organization and its affiliates, if applicable. Supervises and directs department staff. Organizes and delegates work and work assignments. Communicates and works with the university community, including students, faculty, staff, potential students, alumni, donors, community, and media through traditional and electronic tools. Performs other related duties as assigned.
Internal Number: 18665
About Sam Houston State University
For more than 130 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The Measure of a Life is its Service", echoes across SHSU's six colleges and beyond its Texas campus through student research, creative endeavors, service learning, volunteering and more. Named for Sam Houston, Texas' greatest hero, SHSU continually strives to honor its historical roots through academic excellence that includes exceptional teaching from faculty members who care as much about their students' success as they do about furthering the knowledge of their fields. While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With over 20 bachelor's and graduate degrees available entirely online, and more in development each semester, SHSU Online is quickly becoming one of the best online universities in Texas.