Managing Director, Direct Marketing and Participation
December 6, 2017
USA - MA - Cambridge
Principal Duties and Responsibilities (Essential Functions*):
As a member of the RAC Management team, participates in decision making and is responsible for carrying out policies and strategies.
Oversees strategies for broadcast appeals, working with the Associate Director to develop solicitation plans across channels to renew previous donors, retrieve lapsed donors, and acquire new donors from College alumni, GSAS alumni, and parent pools.
Oversees strategies for integrated Reunion solicitation, working with Managing Directors and Class Officers. Partner with College Alumni Programs in the Harvard Association and Operations teams to develop integrated Reunion communications that includes messaging about social events, fundraising, and the class report.
Oversees strategies for broadcast stewardship and cultivation for Associates Program and 1636 Society outreach, partnering with Harvard College Fund colleagues, stewardship and donor relations, and communications to develop and execute program.
Monitors and evaluates performance metrics to assesses results and adjust strategies and tactics throughout the year to achieve optimal results.
Leads direct marketing team, including three direct reports, and work with Associate Director to manage direct marketing and participation budget.
Serves as primary client partner and requester for HCF Direct Marketing to FAS Communications team, which provides or accesses creative services for all of FAS Development, including writing, multimedia vendor management, print production, copyediting, and design.
Partners particularly closely with the Director of FAS Development Communications to coordinate calendars, messages, and strategies; share resources; and avoid duplication of effort. Also represents the HCF team in AA&D- and University-wide communications discussions and planning sessions.
Ensures that messages disseminated from Direct Marketing are aligned with overall FAS Development messaging.
Cultivates favorable relationships with colleagues across departments, including, but not limited to, FAS Development, Operations, HPAC, the HAA, Academic & Development Coordination (ADC), and Alumni and Donor Services (ADS) as well as external partners and vendors. Also collaborates regularly with the AA&D central communications, donor relations, and events teams.
In concert with FAS needs, works periodically on special projects in collaboration with the Executive Director, senior management, and FAS fundraising staff.
The above covers the most significant responsibilities of the position. It does not however, exclude other duties, the inclusion of which would be in conformity with the level of the position.
Position Overview: This full-time exempt position on the Reunions and Annual Campaigns/Harvard College Fund (HCF) team reports to the Executive Director of Reunions and Annual Campaigns/Harvard College Fund and is responsible for overseeing all broadcast appeals and the strategy for related stewardship for the Harvard College Fund, Parent Engagement Programs, and Graduate School Fund, with the dual goals of growing dollars across all audiences while also strengthening annual participation.
As a member of the HCF Management Team, the Managing Director partners with the Executive Director and other HCF senior leaders to transition HCF fundraising from primarily Reunion and pledge-based to annual and cash-based, focused on securing unrestricted, current-use funds from all prospects; develop strategies for Reunion and Non-Reunion broadcast solicitations that are integrated with officer and volunteer outreach; manage HCF Executive Committee vice-chairs for Participation; develop a volunteer training and support program that is consistent across the HCF team and directly supports or is coordinated with regional and thematic volunteer committees; and partner with AA&D service teams to develop processes, data, and reporting to strengthen solicitation strategies and assessment.
The Director also manages a team that devises integrated marketing strategies for HCF cultivation, solicitation, stewardship, and engagement across all channels; ensures timely execution of all of these communications across mail, email, phone, and social media; and partners with Communications, Planned Giving, and Harvard Alumni Association teams to ensure coordination of messaging and outreach to shared audiences.
Please include a cover letter with your application.
Skills testing may be a component of the interview process for this position.
The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department's mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University's fundraising efforts.
Harvard University Benefits Package Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year. Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus. Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.
Salary Grade: 059
Union: 00 - Non Union, Exempt or Temporary
BA/BS degree or equivalent; 8+ years of relevant experience (direct marketing, fundraising, annual giving, etc.)
Staff management experience.
Strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and business decisions.
Demonstrated abilities to innovate, think strategically and conceptually, and display good, sound judgment with a sense of humor.
Able to work independently and take initiative as well as to collaborate and to establish and promote good working relationships with peers, alumni volunteers and donors.
Highly organized and detail-oriented. Must possess the ability to prioritize, problem-solve, handle multiple tasks under deadline pressure, and be able to adapt to changing priorities. Must also be motivated to continuously learn and be open to change.
Must be professional, proactive, conscientious, and results-oriented. Must have an optimistic and positive demeanor and possess good judgment.
Strong oral and written communication skills.
Demonstrated commitment to ensuring excellence via quality control procedures.
Strong computer skills, including databases, spreadsheet programs, email marketing platforms, and reporting software.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. T...he University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.