Located in Ithaca, N.Y., Cornell University is a bold, innovative, inclusive and dynamic teaching and research university where staff, faculty, and students alike are challenged to make an enduring contribution to the betterment of humanity. Cornell University is one of the largest and most diverse institutions in the Ivy League. We are a community of 22,000 students and more than 10,000 faculty and staff members representing more than 80 countries and hundreds of disciplines—global cultures, backgrounds, experiences, perspectives, and ideas. The College of Veterinary Medicine at Cornell University is recognized internationally as a leader in public health, biomedical research, animal medicine, and veterinary medical education. Ranked consistently as one of the best veterinary colleges in the nation, the College's strength is due to its strategic breadth of focus areas and its depth of expertise in each of those areas; the achievements of its faculty, staff, alumni, and students; and its commitment to diversity and inclusiveness.
The Clinical and Translational Science One Health Alliance (COHA) is comprised of veterinary schools partnered with medical and other colleagues through a National Institutes of Health Clinical Translational Science Award (CTSA). COHA's mission is to advance the understanding of diseases shared by humans and animals. The alliance leverages the expertise of physicians, research scientists, veterinarians, and other professionals to find solutions for medical problems and to address the well-being of humans, animals, and the environment. This approach will capitalize on One Health opportunities that accelerate translational research.
In July, 2017, the project, ‘Improving translational resources – enhancing visibility and inter-college cooperation for increased biospecimen use from veterinary academic biobanks, wasselected for a COHA pilot award. This award provides for the consortium of four veterinary colleges (Colorado State, Cornell, UC Davis, and Texas A&M) to ‘develop and implement a marketing strategic plan to define the landscape and enhance the visibility of available biospecimen resources.’ This will mark Phase I of a visibility initiative, that if successful will be expanded to remaining biobanks at a later date (TBD).
Funding is available beginning 10/15/2017, until the project's completion on 10/14/2018 to contract with a marketing specialist to achieve this objective.
The Marketing Specialist will report directly to the Assistant Dean of Marketing & Communications and the Director of the Biobank, and will be primarily responsible for increasing visibility of the network of biospecimen resources via:
Development of a strategic marketing plan
Launch of a webpage/web presence
Launch of an email marketing/relationship plan, and other marketing tactics as identified
Implementation of marketing research pre/post surveys to gauge impact of the marketing plan
**This is a temporary, part-time position**
business, marketing, communications or a related field
3-5 years marketing and communications experience.
Experience with the Drupal web platform, user experience, and web page development
Experience with graphic design programs such as: Adobe Creative Suite programs, particularly, InDesign, Photoshop, Illustrator, and Premiere.
Experience with email marketing platforms, such as Constant Contact, Mail Chimp
Experience in developing, launching and evaluating results of marketing surveys
Excellent interpersonal, oral and written communication skills
Experience working in an academic environment.
Scientific writing and marketing experience
University Job Title:
Temp Serv Prof
No Grade - Hourly
Pay Rate Type:
Number of Openings:
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In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell Uni...versity's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.