Division/College: Professional Advancement Network
Location: Boston Main Campus
Full-time/Part-time: Full Time
A part of Northeastern's Professional Advancement Network (PAN), the Marketing Data Specialist will perform effective data quality analysis, validation and troubleshooting. They will implement quality control measures, define and document best practices to reduce and resolve data anomalies, and maintain data integrity by proactively analyzing data to support organizational goals. They will also develop partnerships with stakeholders to drive education related to data governance rules and best practices, as well as assist in reporting, dashboard creation and assistance with tracking marketing campaigns.
At a high level, they will assist in establishing and maintaining the accuracy of PAN's marketing data infrastructure, web analytics and tagging practices, with the goal of ensuring the overall quality of the implementation and data it provides and its ability to answer business questions. Specific tasks the Marketing Data Specialist will be responsible for include:
Audit data intake to ensure values meet the criteria defined in our marketing attribution guide and resolve errors
Partner with marketing, recruitment, enrollment services, enrollment operations, and other teams responsible for data entry and campaign tracking to ensure all data flowing into our systems (Google Analytics, Marketo, Salesforce, and application systems) meet data integrity requirements
Audit integration-related data flow and partner with ITS and operational teams to resolve errors
Audit our existing Google Analytics and Google Tag Manager implementation(s) and resolve errors
Use Google Analytics data to create reports and dashboards for internal stakeholders
Track online and offline marketing campaigns while ensuring links and URLs are tagged correctly to capture campaign data
Collaborate with stakeholders to identify and fix website, analytics or SEO errors
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.
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Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.