Under the direction of the Assistant Athletics Director for Marketing the Assistant Director responsibilities will include, but not limited to the planning, execution of marketing plans, promotions, and budgeting for assigned sports. •Position is responsible for generating revenue while enhancing game day experiences for student-athletes and fans at designated sporting events •Work with ticketing, coaching staff, corporate sponsorship, and athletics strategic communications to organize athletics planning calendar that outlines annual/seasonal promotions and events at assigned sporting events •Under the supervision of the Assistant AD for Marketing, this position will work to generate and monitor group sales databases and will assist with implementing sales initiatives focused on football, men’s and women’s basketball
Community Outreach •Assist with communication and community efforts in surrounding counties, specifically with The Chamber, the Town of Boone, and local businesses through innovative print, online, social media, and in-person public interaction strategies •Organize involvement and appropriately communicates with coaches and administration about community involvements and campus activities •Manages member acquisition and growth, including assembly of member packets, and cross-promotion of Junior Mountaineer Kids Club at all sports events •Assist with planning of auxiliary events within community and athletics department to include but not limited to the following to community appearance for coaching staff and players, FanFest, Football 101
Bachelor’s Degree and 1 year of marketing experience required.
Must have knowledge of NCAA rules and regulations.
Experience in athletics marketing and knowledge of NCAA rules preferred.
Master’s Degree preferred.
Additional Salary Information: Commensurate with experience
Internal Number: 090071
About Appalachian State University
Appalachian is a special place. Our location in Boone, North Carolina's Blue Ridge Mountains, a place of great beauty abundant with cultural and recreational opportunities, profoundly shapes how our community lives, works and learns together. Once you become a part of our community, you never really leave.