Innovative, dynamic professional nursing membership association is currently seeking an experienced individual to manage the marketing, positioning and sales of association’s programs, products, convention development and services through a variety of vehicles and oversee the association’s social media strategy across the organization.
Incumbent’s primary responsibilities will be: • Develop and implement comprehensive strategies to address membership, products, markets and pricing and convention. • Develop and manage the marketing budget. Analyze and report on results of marketing efforts; use that information to refine marketing strategies, identify new markets and more accurately target promotions. • Develop and execute marketing strategies that deliver sustainable year-over-year profit growth. • Develop product positioning and messaging that differentiates association products in the market. • Plan the launch of new products and releases and manage the cross-functional implementation of the plan. • Conduct and integrate market research and analysis in strategic planning program development, delivery and evaluation and competitive positioning strategies. • Create a comprehensive internal and external social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic for the association as well as implement and manage the social media programs. • Strategize with and educate staff on incorporating relevant social media techniques into the association’s culture, services and products. • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results.
Ideal candidate must have a Bachelor’s degree in Marketing, Communications or equivalent. MBA preferred. Experience working in complex, individual membership association/non-profit (preferably healthcare) environment desirable. At least 8 years of related marketing experience with a minimum of 4 years leadership in new media, social media and digital/e-communication. Experience in strategic planning and execution and strong analytic skills a must. Demonstrated ability to facilitate relationships and work successfully with other organizational units to achieve organization objectives a must. Must be able to remain flexible, compromise, manage multiple priorities and stay highly organized; influence others, work well under pressure and meet deadlines. Demonstrated commitment to customer service and the ability to work collaboratively with internal customers a must. Proven understanding of existing and emerging social media platforms and the creative and strategic thinking abilities to design and implement smart social media plans. Must be passionate, responsive and knowledgeable about social media trends. Exceptional leadership and supervisory skills to successfully direct and manage employees needed. Ability to spearhead all elements of marketing campaigns from concept to completion. Must have superior written and verbal communication and interpersonal skills. Demonstrated skills and experience in strategic thinking, marketing campaign analysis and tactical application of organization’s finite resources.
Excellent benefits package. . Please submit resume indicating SALARY REQURIEMENTS to: Human Resources Department, 1800 M Street, NW, Suite 740S, Washington, DC 20036 or fax to (202) 728-1864 or email firstname.lastname@example.org
The Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) is a 501(c)3 nonprofit membership organization that promotes the health of women and newborns.
Our mission is to improve and promote the health of women and newborns and to strengthen the nursing profession through the delivery of superior advocacy, research, education and other professional and clinical resources to nurses and other health care professional.