The Account Manager, Revenue Marketing is responsible for securing and executing on revenue and subscriber growth strategies with domestic Multichannel Video Programming Distributors (MPVDs) affiliated with Starz Entertainment. This position works directly with small- to intermediate-size MVPDsales and marketing teams to increase STE service subscribers through multi-tactical consumer marketing campaigns and affiliate sales channel programs while driving viewership and recognition for STE and its products and services in the marketplace.ESSENTIAL DUTIES AND RESPONSIBILITIES:• Develop and implement strategy to maximize STE subscriber unit and revenue growth with affiliated MVPDs across their national operational footprints. Ensure that all activities provide optimal value to STE respective of affiliate agreement terms and economics.• Establish and nurture relationships with small- to intermediate-size MVPD decision makers including corporate marketing, product management and sales leadership. Understand key objectives, challenges and opportunities for STE within affiliate business units in order to facilitate the advancement of STE objectives and initiatives.• Implement marketing and sales channel initiatives with affiliated distributors for the promotion of STARZ services and Original Programming resulting in increased sales volume, subscriber retention and revenue growth. Formulate campaign plans that will maximize ROI for STE; negotiate campaign terms with affiliate decision makers that result in favorable ROI outcomes.• In collaboration with STE Consumer and Brand Marketing, determine the most favorable utilization of all MVPD cooperative marketing funds to achieve revenue, subscriber and product engagement goals across partner platforms.• Secure optimal affiliate positioning and packaging for STE products by analyzing specific MVPD market conditions, acquiring and analyzing data, consulting with internal and external sources, and presenting concepts to affiliate decision makers.• Maximize carriage of STE services across affiliate MVPD platforms (linear, OD, TVE). Present STE’s product portfolio to affiliate product and marketing executives, reinforcing consumer and financial benefits.• Serve as operational liaison for affiliate technical requests, STE service launches and other requests.• Troubleshoot affiliate environment, market conditions, and competitive situations to meet or exceed goals.• Track subscriber and revenue results and forecasts of each assigned business unit to ensure revenue growth goals are achieved and exceeded.• Maintain customer databases and orders for marketing materials distribution.• Consistently demonstrate leadership and teamwork. Provide clear and concise updates to team, sharing findings, best practices and information that the team may find helpful.• Continually develop new ideas to improve business performance. Increase team or group selling efforts by inspiring, motivating, and guiding others toward goal accomplishments.
• Bachelor’s degree preferred; five (5) years’ experience in a sales and marketing role, preferably within the TV entertainment field.• Proficient in all Microsoft Office applications, including Word, Excel, and PowerPoint software applications.• Exceptional communication skills.• Ability to travel 50%
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 15.8 million and 28.2 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD..., Starz On Demand and VongoSM. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ: LCAPA, LCAPB). Our Benefits Package includes medical, dental, eye, paid vacations and holidays, 401 (k) plus bonus.