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Marketing Product Database Consultant Development & Data Health
This position is a critical function within Medicare and Retirement Marketing as it is the execution arm for all consumer outreach that includes: Direct Mail, Email, Outbound Calls, Web Visits and Real-Time Offer Management. This position is responsible for data management in support of programs such as Member Outreach, CMS STARS Ratings, Member Retention Communications, Member Plan Migrations and Acquisition marketing.
The Development and Data Health (DDH) Consultant is responsible for all aspects of data management activities for the Consumer Marketing database. These activities include: managing data acquisition, database enhancement and system development projects. This individual participates in requirements definition, benefits analysis, technical strategy, research and development, technical analysis and design and supports the definition, testing and final roll-out of marketing database solutions.
Positions in this function are technical roles that develop and support marketing / product systems and information. Employees in information management roles develop and enhance technology tools that support Marketing / Product team operations and provide reporting capabilities to measure or track performance levels. May develop system enhancements to accommodate new products, alliances and acquisition products.
Generally work is self-directed and not prescribed.
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.