The Criminology & Criminal Justice (CCJ) Marketing Manager has responsibility for planning, developing, executing, and monitoring the marketing efforts of the Department of Criminology and Criminal Justice. The position's primary focus is on new student recruitment for the Criminology & Criminal Justice Online (CCJO) undergraduate degree program. The CCJ Marketing Manager's efforts are largely focused on digital marketing, with a more limited emphasis on more traditional marketing strategies.
The CCJ Marketing Manager is the only marketing position in the CCJ Department but operates in close collaboration with CCJO program leadership in all phases of the marketing efforts. This is a 30 hour per week salaried position, offering full benefits and retirement.
- BA/BS with 3+ years of related experience or Master's with 1+ year of related experience. - Demonstrated experience in digital marketing, including managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. - Experience managing websites and Google Analytics. - Highly organized and proficient project management. - Exceptional written and verbal communicator.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. - Experience in optimizing landing pages and user funnels. - Experience with A/B testing. - Knowledge of website analytics tools. - Experience in setting up and optimizing Google Adwords campaigns. - Working knowledge of HTML development and constraints. - Strong analytical skills and data-driven thinking. - Up-to-date with the latest trends and best practices in online marketing and measurement.
Internal Number: 26494
About Portland State University
Located in Portland, Oregon, one of the nation's most livable cities, the University's innovative approach to education combines academic rigor in the classroom with field-based experiences through internships and classroom projects with community partners. The University's 49-acre downtown campus exhibits Portland State's commitment to sustainability with green buildings, while many of the 124 bachelor's, master's, and doctoral degrees incorporate sustainability into the curriculum. PSU's motto, "Let Knowledge Serve the City," inspires the teaching and research of an accomplished faculty whose work and students span the globe. PSU seeks talented individuals who understand our values and strategic goals and enjoy sharing ideas and collaborating in an environment of mutual respect to achieve those values and goals. We are committed to leading through engagement and seek individuals who support this strategy. Engagement describes Portland State's collaborative approach to the exchange of knowledge and resources with local, regional, national, and global partners for mutual benefit of students, faculty, and the community. As a component of the Diversity Action Plan and the President's... Strategic Mission of achieving global excellence, Portland State University strives to become an institution that is recognized nationally and internationally for the accomplishments of its faculty, the reputation of its programs, and the preparation of it students as world citizens. For more information visit http://www.pdx.edu/about-portland-state