INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK, and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, Washington State University, Suffolk University and Illinois State University.
This position will report directly to the Director of Marketing and Recruitment at INTO USF, with a functional responsibility to the Director of Marketing and Communications, North America, based in San Diego, California. The incumbent will work closely with the Center Executive Director at INTO USF to identify and prioritize the marketing needs of the center.
As a member of the INTO North America team, the Marketing and Communications Specialist for INTO JV develops print materials and digital content to promote the university and drive student recruitment from global markets to INTO. This position will manage, organize and implement a wide range of projects/ activities/tactics primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, including events planning and center visits from agents and prospective students. The candidate is expected to work both independently and creatively as well as collaboratively with all stakeholders to achieve goals.
The Marketing and Communications Specialist will be responsible for generating content for the following audiences:
INTO Regional Offices
International educational counselors (agents)
USF University constituents
INTO North America Senior Management
Local Media Partners and Audiences
Center students and staff
Key accountabilities and duties
This is a valued role in a growing, dynamic organization. Accountabilities of the position may change and develop over time, but will include the following:
Marketing Content Development:
Exercise creative judgement in developing and organizing print and digital content that promote enrolment growth initiatives in (University) and INTO USF programs in collaboration with centre recruitment staff. These materials include but are not limited to: brochures, flyers and other print collateral; video content, student testimonials; website content and social media posts, PowerPoint presentations and student pre-arrival communications.
Author and produce engaging, student facing content, including but not limited to student, staff and faculty testimonials distributed through various marketing channels (print, video, social media)
Supervise, coordinate and conduct photo and video shoots on university campus.
Serve as liaison between center leadership and other key university stakeholders (VP Enrolment, Provost, Chief Communications Officer) for the INTO North America marketing team for the review and approval for all marketing and communications materials.
Work in partnership with the INTO North America marketing team on the production of the above-mentioned items.
Recruitment and Events Planning:
Serve as the lead events planner organizing various recruiting and marketing focused on-campus events that promote the university and INTO USF programs and supervise administrative staff in this capacity.
Travel domestically and internationally to promote INTO USF (approximately 10%) and its academic, pathway and language programs.
Management of logistics and activity for large scale familiarization trip events (one week-long on campus events promoting the JV to international audiences of recruiters and educational counselors).
Resources and Project Management:
Identify and manage appropriate INTO and university resources to support timely and accurate execution of all marketing projects and initiatives, as directed by INTO North America marketing team.
Develop and implement an annual marketing collateral and content calendar for INTO USF.
In collaboration with Director of Marketing Recruitment develop and manage center marketing budget.
Select, produce, order, track and ship merchandise needs for events.
Identify and contract with local vendors for print, merchandise, special events and other materials.
Management of student interns and other temporary resources, when and if applicable.
Coordinate additional INTO Marketing and Communications projects as assigned.
Other duties as assigned.
Domestic and international travel are required to meet the demands of this position and may include working outside normal operating hours.
This position is based at the University of South Florida, Tampa, FL. INTO USF is an independent employer housed on the USF campus.
Commensurate with experience, plus full benefits package
All employees are paid directly by INTO USF and as such are not considered USF employees.
Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
Bachelor’s degree in marketing, business, English, journalism, communications or related field
Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
Demonstrated ability with video production and photography.
Demonstrated ability to communicate complex and data-centric topics to international lay audiences
Experience with events planning, from concept through completion
Superior interpersonal skills
Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
Demonstrated experience writing about higher education
High level of sensitivity to cultural differences and awareness of global perspectives
Passion for international education, working collaboratively and upholding brand standards
Resourceful, creative and able to meet deadlines
Exceptional organizational skills and attention to detail
Ability to deploy and manage resources effectively with initiative, priority and time management
Ability to maintain sound judgment and decision-making even when under pressure
Eligible to work in the U.S., no relocation provided
Experience studying abroad or working with international students
Understanding of the creative development and production process
Familiarity with website content management systems
Experience managing projects, events and logistics
Familiarity with email marketing
High energy level and ability to thrive in a fast-paced environment
Hands-on approach to customer service and business growth
Experience working in higher education, or an international higher education partner
Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
Proficiency in a second language other than English
How to apply
To apply for this position, please click the following link to submit your cover letter and resume.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
USF is an equal opportunity, equal access academic institution that embraces diversity in the workplace.
About INTO University Partnerships
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, US and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, the University of Alabama at Birmingham, Washington State University, Suffolk University and Illinois State University.