Assistant Vice President of Communications and Marketing
Worcester State University
June 8, 2018
OFFICIAL TITLE: Assistant Vice President of Communications and Marketing
SUPERVISION RECEIVED: Vice President for Enrollment Management
SUPERVISION EXERCISED: Marketing, PR/News Services, Communications, and Publications
General Statement of Duties: Oversees the marketing, public relations, media relations, crisis communications, advancement communications, internal communications, and publications functions of the University. The position is responsible for ensuring integrated communications and marketing messaging and implementation across the Communications and Marketing Department and across the University. Must be able to work independently and constructively in an institutional setting that strongly values cross-division collaboration, and do so on occasion beyond normal business hours. Manages, creates, edits, and ensures timely, accurate, clear, and creative communications that promote positive internal, community, and constituent relations, in collaboration with all areas of the University. Handles media relations as University spokesperson and serves as the Public Information Office in crisis situations. Is a key position involved in promoting campus pride and enhancing Worcester State University's reputation.
(E) = Essential
1. (E) Is a direct report to the Vice President for Enrollment Management, and also serves as a member of the President's Leadership Team. As a member of the University Cabinet, makes recommendations to the campus's senior leadership on a wide variety of campus matters and brings the perspective of a communications and marketing expert to the table. 2.(E) Develops and implements integrated communication and marketing strategies to support the strategic goals of the University, including development and execution of communications strategies supportive of the University's mission and brand; oversees undergraduate marketing and university marketing strategies in close collaboration with the Director of Marketing; ensures that all university communication practitioners are writing and sharing content so that it is widely available for repurposing through various communication and social media vehicles, in an integrated way; works to ensure the most efficient means of coordinating design, editing, photography, and videography functions in a way that best serves marketing and communication priorities; ensures that internal campus communication goals are met; provides communications leadership in support of diversity and inclusion efforts on campus. 3. (E) Works with the President's Office collaboratively and as needed providing communication and public relations support for efforts led by that office. Also provides communications support and advice to other members of the Direct Reports group, including the Vice President for Enrollment Management, for key messages to the campus. 4. (E) Works to meet the University's strategic goal of a vibrant campus life and a collaborative work and learning environment in which all members of the WSU community feel welcomed, included, respected, empowered, and valued, including designing and communicating appropriate messages regarding the university's diversity-related efforts and publicly highlighting the diversity of the university to the community at large. 5. (E) Raises the visibility and profile of the University through effective and purposeful communication with the media, and maintains strong relations with media contacts. Serves as spokesperson with media, responding to inquiries and/or designating then working with faculty and staff experts to respond, when needed, seeking to shape the direction of stories; provides media promotion of major and special events; promotes faculty and staff experts to media; develops story ideas worthy of generating positive media coverage, pitching those ideas and coverage of university initiatives to members of the media. 6. (E) Works closely with the Public Records Officer on requests that are generated from media outlets or may attract the attention of media. 7. (E) Manages the President's social media accounts, coordinating closely with Marketing staff responsible for the University social media accounts. Oversees the University's news site and ensures that resources are available to provide adequate written content, as well as photography and videography PR content. Oversees employee(s), cross-divisional staff, freelancers, and intern(s) to ensure they are providing adequate and appropriate content, and creates content. 8. (E) Ensures appropriate monitoring of the University's online reputation and presence in traditional media outlets, and responds as needed. 9. (E) Works collaboratively across divisions and between offices to ensure the communications goals of the senior leadership and the University are coordinated. 10. (E) Serves as a liaison with other colleges, the Department of Higher Education, the Council of Presidents, and other organizations as necessary and appropriate for University public relations efforts and serves as a member of appropriate campus committees as determined by the VP for Enrollment Management. 11. (E) Oversees the fiscal budgets for marketing, public relations, communications, and other supervised areas. 12. (E) Acts as an essential employee, during emergency and weather-related events, as a member of the Emergency Response Team, to assure timely and accurate communication to campus constituencies. 13.(E) Responsible for contributing to the WSU Strategic Plan. 14. Responsible for contributing to the Equal Opportunity/Affirmative Action objectives. 15. (E) Performs similar and related duties as assigned by the Vice President for Enrollment Management or President 16. (E) Demonstrates civility and professional, customer-service oriented behavior, worthy of emulation by other staff and students. 17. (E) Responsible for contributing to the WSU Strategic Plan. 18. (E) Responsible for contributing to Equal Opportunity/Affirmative Action objectives. 19. (E) Performs other duties as assigned.
1. Knowledge of the U.S. higher education community, its principles, practices and procedures. 2. Familiarity with media relations, communications, design, and marketing demands in a higher education environment, preferably in a public environment. 3. A minimum of five (5) years' experience in public relations, marketing, communication, media/news, and/or a related field; experience with and contacts at Central Massachusetts media outlets preferred. 4. Impeccable writing and editing skills, and strong effective interpersonal and verbal communication skills working in an environment that is deadline-oriented, with a premium on transparency. 5. Experience working within an organization, with professional strengths including self-direction, credibility, project management, flexibility, respect for confidentiality, and affinity for teamwork. 6. Ability to exercise judgment and discretion in applying and interpreting University policies and procedures. 7. Bachelor's Degree required; Master's Degree or appropriate equivalent professional experience preferred. 8. Ability to work effectively with faculty, administrators, and students in an environment with sensitive time constraints and an ability to anticipate and meet deadlines. 9. Current experience and ability to work with standard office and online communication tools and is comfortable working with social media. 10. Commitment to campus efforts to promote diversity and inclusion.
Worcester State University is an Affirmative Action/Equal Opportunity Employer which seeks to reflect the diversity of its community.
The firm salary range for this non-unit position is: $90,000 - $100,000, based on relevant experience.
All applicants must apply online at worcester.interviewexchange.com
Expected documents for submission include a cover letter, resume, and a list of three professional references with contact information. Applicants must complete the National Student Clearinghouse Authorization form or submit the official transcript of highest degree.
All information that can be uploaded to one's e-account should be done so by the applicant; information which cannot may be faxed to 508-929-8169 or mailed to:
Director of Human Resources
Worcester State University
486 Chandler Street
Worcester, MA 01602-2597
Internal Number: 98633
About Worcester State University
WORCESTER STATE UNIVERSITY is a vibrant public university located in the residential west side of Worcester, Massachusetts, the second largest city in New England and home to 38,000 college students at more than a dozen colleges and universities. Situated on a compact 58-acre campus, the University offers 50 undergraduate and graduate academic programs to more than 6,400 students annually. The Princeton Review ranks us as one of the 75 "Best Value" public colleges in the country, as well as a "Best in the Northeast" college.