Product Marketing Manager, Asset Management, London

Responsibilities:

• UCITS, MUTUAL FUNDS, SICAV, OEIC, UT,
• Manage the International Product Marketing function to ensure a high-quality standard of product materials are delivered Materials include: pitch books, bespoke presentations, sales aids, fact sheets, product web pages, and promotional content for product campaigns and webcasts.
• Adapt marketing messages according to the lifecycle of the product.
• work with product specialists, investment and sales teams on product positioning 
• Design, develop and manage online product marketing campaigns.
• Articulate the positioning of key products in digital media.
• Coordinate with other marketing teams to ensure consistency of the marketing message across all media.
• Produce marketing literature (eg. digital, pitch books and tactical marketing instruments) along with the investment and sales teams - maintaining the focus on institutional clients.
• Monitor marketing related activities of main competitors to proactively adapt the companies' message and ensure the firm is ahead of the curve - in line with clients digital and mobile behaviour.
• Implement and monitor dashboards to increase the impact of the companies online presence, through the use of data and analytics.
• Necessary qualifications and requirements:
• 7+ years experience in orchestrating marketing campaigns from end to end.
• In-depth product, market and industry knowledge - (fixed income, multi-asset, equities and alternatives).
• Experience in a relevant field within financial services.
• Strong fund product knowledge.
• Good presentation and communication skills.
• Excellent project management skills.
• CFA/IMC or similar preferred
• University degree or equivalent