Senior Marketing Strategist - West Virginia University Rockefeller Neuroscience Institute
WVU Medicine West Virginia University Health System
June 29, 2018
Morgantown, West Virginia
Full Time - Experienced
Hospital, Public and Private
4 Year Degree
The WVU Medicine senior marketing strategist is responsible for leading the creation, and execution, of strategic marketing plans in support of WVU Medicine’s strategic business priorities and operational goals specifically related to the WVU Rockefeller Neuroscience Institute. This person will focus on creating and managing the marketing activities for RNI’s clinical, research, and academic programs, and must have the ability to work within many areas of marketing, including: directing team members, managing campaign budgets, placing media buys in a variety of formats (print, digital, out-of-home, broadcast), managing marketing campaigns across multiple marketing channels, planning and executing the social media strategy in support of the Institute and developing copy and content that can be repurposed across multiple outreach channels.
Responsibilities will include championing innovation, developing best practices, managing metrics for program success, and looking for creative solutions to support overall team initiatives.
Write, copy edit, proofread, and repurpose content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, case studies).
Develop and manage a rich content/editorial calendar that attracts a qualified audience.
Support the creation of digital graphics and basic design and layout of materials.
Develop, and implement, marketing automation and digital marketing campaigns.
Measure and report performance of outreach campaigns against set goals (ROI and KPIs).
Plan and execute SEO/SEM and display advertising campaigns
Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
Develop and update presentations utilizing PowerPoint (e.g. – new and existing templates).
Provide support for industry related conferences, trade shows, and events.
Establish and maintain relationships with Industry media contacts, organizations, and key influencers.
Recommend marketing strategy adjustments to meet changing market and competitive conditions.
Perform support duties including but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and event planning and support.
Internal Number: 18-5586
About WVU Medicine West Virginia University Health System
WVU Medicine unites the clinical and research faculty of the West Virginia University Health Sciences Center with the hospitals, clinics, and health professionals of the West Virginia University Health System. Together, they are a national leader in patient safety and quality, and are unified and driven by a passion to provide the most advanced healthcare possible to the people of West Virginia and beyond. WVU Medicine includes the physicians, specialists, and sub-specialists of the West Virginia University School of Medicine; the affiliated schools of the WVU Health Sciences Center; four community hospitals; three critical access hospitals; and a children’s hospital, all anchored by a 690-bed academic medical center that offers tertiary and quaternary care.
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