Working title (if applicable): Director of Content Marketing
Starting Salary Range ($s): $68,456 - $94,063
Employee group (Full time/Part-time/Limited/Casual): Full time
Schedule (hours/days): M-F, 37.5
Employee subgroup (FLSA Status): Exempt
Department name: Development and Alumni Relations
Personnel area (School): University Administration
The Director of Content Marketing at Johns Hopkins University reports to the Executive Director of Annual Giving and is responsible for leading the strategy and execution of the institution's multi-channel annual giving solicitation strategy for the central Office of Annual Giving (OAG) at Johns Hopkins. The Director, and their team, serves as a strategic partner, center of excellence, and service provider in a decentralized university and development environment. OAG provides annual giving services to the nine divisions of the university, multiple departments of Johns Hopkins Medicine, and several centers and institutes, totaling 35 development units in all. These annual giving services comprise of providing and executing strategy, securing current use, acquiring expendable funds, as well as building and retaining a long term pipeline of support for each units.
Strategic services include developing comprehensive and integrated solicitation strategies that are optimal for each development unit. Like all offices and units in Development and Alumni Relations (DAR), the central Office of Annual Giving is committed to a donor-centric philanthropy philosophy. Donors and prospects across the units served include alumni, parents, friends, faculty, and staff. The Director will be an effective manager and leader and will exhibit strong understanding of best practices in content marketing, consumer acquisition as well as new and emerging marketing techniques.
The Director will manage a team of seven, has four direct reports.
In conjunction with key leaders within OAG, the Director will have oversight on the creation and management on all content for annual giving appeals for development units, as well as oversight of the institution's annual giving electronic calendar, manage key pan-institutional or multi-unit programs, including giving days. Oversee ongoing strategic initiatives for annual giving, including utilizing emerging and digital technologies, particularly those focused on undergraduate alumni, expanding creative stewardship for annual donors, building the University's crowdsourcing program, optimizing cultivation strategies for leadership annual donors, and evaluating text-to-give platforms and services.
Bachelor's degree with a least five years of progressive experience in content, consumer marketing, or advertising required. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
At least one year of management experience strongly preferred.
Comfortable working in a complex, multi-divisional, results-oriented environment.
Demonstrated success in project management when overseeing multiple priorities.
Ability to establish priorities, set objectives, and achieve goals and manage large budgets.
Experience in overseeing digital and print marketing; including writing, proofing and graphic design.
Thrive in high-energy environments that often have short deadlines and shifting priorities.
Knowledge of direct marketing best practice across non-profit sectors.
Understanding and experience with gamification in marketing strategy.
Success in utilizing search engine optimization (SEO) in consumer or donor acquisition.
Demonstrated ability to influence and drive consensus.
Strong written and verbal communication skills, including presentation capabilities.
Strong desire to succeed and excellent work ethic.
Internal Number: 11553-en_US
About Johns Hopkins University
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.