Wharton Center for Performing Arts is seeking an accomplished Director of Marketing & Communications to manage the overall marketing, public relations, communications, promotions and group sales functions as well as all in-house publications for Wharton Center presentations including the Broadway, Performing Arts, and Popular Concert series.
The Marketing & Communications Department is responsible for subscription, group and single ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media. This position is responsible for the supervision of 4-6 salaried employees and some students/on-call personnel. The Director of Marketing & Communications assists the executive director in evaluating subscription and audience development techniques and develops policies for implementation of marketing strategies and provides a superior ability to collect, analyze, and act upon data (demographic, sales, and financial data as well as other metrics) to increase ticket sales.
Five to seven years of marketing and media buying experience in the Touring Broadway, Performing Arts or other Live Entertainment genre; accomplished copywriter and editor; experienced in leading a successful team in a fast paced environment; experienced in non-profit, mission driven communications and fundraising; general knowledge of arts management principles and a broad knowledge of performing arts disciplines are desirable; and have the desire and ability to learn new technologies as required.
Additional Salary Information: Salary based on experience.
Internal Number: 503696
About Wharton Center for Performing Arts
Wharton Center for Performing Arts is Michigan’s premiere performing arts presenter, presenting over 100 performances annually with an annual budget of $8-15 million. Wharton Center presents 5-7 weeks of Touring Broadway annually including extended runs, as well as over 20 performing arts engagements including the best of touring Classical Music, Jazz, Dance, World Music and Theatre. Wharton Center is committed to Arts Education and Community Outreach and created the Institute for Arts & Creativity in 2009 to further that mission. Wharton Center is the home of the Michigan State University’s College of Music and Department of Theatre as well as the Lansing Symphony Orchestra.