Senior Director of Admissions & Marketing, Cornell Executive MBA Metro NY - New York, NY
August 9, 2018
New York City, New York
The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs in a collaborative, comprehensive business management learning environment that preserves the excellence of all three schools while uniting faculty and students. The Cornell SC Johnson College of Business is the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students.
As part of the Cornell SC Johnson College of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University is transforming graduate business education to better prepare students for success in tomorrow's business world. Johnson provides cutting-edge learning experiences that immerse students sooner and deeper in their chosen fields. As an integral part of the College, Johnson students can access the full power of educational and research opportunities across the university to reach deeper competency in their industries and areas of interest. Johnson offers seven different MBA programs, spanning the U.S., Canada, South America, Mexico, and China. It is home to award-winning faculty and research.
Johnson operates four successful Executive MBA programs serving distinctly different student populations. The School is currently seeking a seasoned, business school admissions professional to lead the continued growth and development of two programs, the Cornell Executive MBA Metro NY and the Executive MBA/MS in Healthcare Leadership. With a passion for student recruitment and extensive experience in enrollment management, the Senior Director will have broad autonomy to lead the Admissions function of the EMBA Metro NY and the EMBA/MS programs through their next phase of development.
The Cornell Executive MBA Metro New York provides working professionals the opportunity to pursue an Ivy League graduate degree by undertaking a rigorous course of study in business management without interrupting their careers. Approximately 140 students are enrolled in the program, equally divided between first and second year. Students take classes on alternate weekends at the HNA Premier Palisades Conference Center, 14 miles north of New York City. The Metro NY MBA is a residential program with lodging, meals and transportation from/to NYC provided to students on class weekends. Students begin the program in July with a weeklong residence session on the Cornell campus and return for three additional residencies during the course of study. Based on teamwork and interactive pedagogies, the 22-month program provides students a challenging course of study focused on strategy, innovation, finance and leadership.
The Executive MBA/MS in Healthcare Leadership is a business program jointly administered by the Samuel Curtis Johnson Graduate School of Management and Weill Cornell Graduate School of Medical Sciences. The Program launched with its first cohort in Fall 2017. It provides working professionals in the healthcare industry the opportunity to pursue two Ivy League graduate degrees by undertaking a rigorous course of study in business management and healthcare leadership without interrupting their careers. Approximately 100 students are enrolled in the program between first and second year. Students take classes on alternate weekends at the Cornell Tech Campus in New York City. Students begin the program in July with a weeklong residence session on the Cornell campus and return to Ithaca or a NY metropolitan conference facility for three additional residencies during the course of study. Based on teamwork and interactive pedagogies, the 22-month program provides students a challenging course of study focused on strategy, innovation, and finance through MBA coursework, and healthcare policy, technology, and leadership through MS coursework.
With broad responsibility for student recruitment, corporate relations, marketing coordination, and event management, the Senior Director assumes both strategic and tactical roles. S/he collaborates with Executive MBA colleagues, various school services and external partners to provide a life changing learning journey to students from diverse educational backgrounds, functional areas, and industries. The Senior Director shares responsibility for enrollment success, including achieving admissions targets and student quality objectives.
The Senior Director of Admissions is an integral member of the Executive MBA team. S/he will work collaboratively with the Associate Dean, Program Directors, program staff , and other members of the EMBA team to set overall strategy for the direction of the EMBA Metro program and achieve ambitious recruiting targets. S/he leads a geographically diverse team split between Ithaca and New York City.
The Senior Director of Admissions is responsible for managing an effective team to execute this strategy, including presentation materials, entry into new markets segments, application processing and prospective student management, website management, open houses, applicant interviews, information session events, admissions decisions, and yielding admitted candidates.
In collaboration with Admissions and Marketing colleagues, specific responsibilities include:
Development and execution of an annual admissions and marketing plan to achieve
qualitative and quantitative targets
Cultivation and maintenance of corporate relations and undertaking B-to-B marketing
Planning, organization and execution of student recruitment events
Individual information meetings with prospective students
Conducting applicant interviews
Admissions pipeline monitoring and management
Attending two residence sessions at Cornell each year
Regularly visiting classes at Palisades to engage students and reinforce corporate relations
Engaging the EMBA career management team for admissions support
Development and management of the annual admissions calendar
Admissions budgeting and cost control
Engaging faculty as content providers for admissions activities
Cultivation of alumni relations as a student recruitment channel
Serve on Senior Management Committee for Executive MBA Programs
Position Specific Information
Reports to the Associate Dean for the Healthcare Leadership admissions and the Executive Director for the Metro NY program
Interacts with the Dean and other senior school executives
Interacts regularly with prospective and current students, faculty, coaches, Marketing, Operations, Finance, Alumni Affairs, Registrar, Career Services, Financial Aid, HNA Palisades operations staff, corporate sponsors and external service providers
Based either 45 West 57th Street or at Cornell Tech campus in New York City
Participates in residential sessions in Ithaca and NYC two weeks per year (per program)
Strong communications skills; writing, editing, public speaking and multimedia
Event planning experience
Mastery of Microsoft Office applications
Salesforce or similar CRM experience a plus
Technology enabled learning experience a plus
Passion for management education and executive development
Enjoy interacting with prospective and current students, alumni and business leaders
Ability to manage multiple competing priorities in complex and ambiguous environments
Record of successful relationship management across complex academic organizations
Profound commitment to service excellence and continuous improvement processes
Collaborative team player across functional departments and geographies
Strong sense of ethics, discretion, diplomacy and protocol
Deep intercultural and interpersonal sensitivity
Visa sponsorship not available for this position.
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