The Social Media and Digital Marketing Specialist, in correlation with the Assistant Director of Digital Marketing, develops the strategy and execution of institutional online marketing campaigns through social media and digital marketing per the Strategic Marketing and Communications (SMC) direction.
The specialist will be responsible for the administration, content development and management of institutional social media sites (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc) to maximize engagement and brand awareness.
The specialist will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media/digital landscape evolves.
Bachelor's degree in marketing, public relations, communications, or related field or the equivalent combinations of education and experience.
At least three years for demonstrated work experience in marketing, public relations, communications or a related field.
Strong technical knowledge and use of current online social media platforms.
Exceptional writing and communication skills Strong attention to detail.
Basic Photoshop skills.
Familiarity with basic SEO.
Ability to train users in various formats.
Understanding of the online use of image, audio and video.
Strong creative, visual and typographic skills with the demonstrated ability to present and explain ideas clearly and create visual presentations.
Understanding of marketing and branding principles.
Strong analytical skills to evaluate current platforms and campaigns to determine effectiveness.
Ability to prioritize duties when faced with fluctuating workload.
Interpersonal skills to interact with diverse constituents both insides and outside of the University.
Technical skills to learn and use enterprise systems and departmental tools, with ability to use Microsoft Office Suite applications.
Ability to learn and interpret university and departmental policies and procedures.
Ability to use tact and diplomacy.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening, and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.