Public Programs have played a significant role in the history of The New School, an educational institution built on the promise of fostering dialogue and creative expression in the service of social progress. The New School continues its legacy today by offering a robust calendar of over 1,300 events a year. They are an important part of the mission of the university as well as a strong competitive advantage. Based within Strategic Marketing, the Public Programming department's mission is to raise the profile of the university and engage target audiences by providing leadership and strategic oversight in attracting, developing, implementing, and promoting high value public programs and events. The department requires a highly collaborative approach, working on a daily basis with other departments in Marketing and Communication as well as across the entire university on public programs' business and operations, content creation, communications and awareness building. Reporting to the Senior Director, Public Programs Strategy, Partnerships and Events, the Manager, Public Programs Marketing is responsible for implementing public programs-related strategic marketing initiatives and special projects that add value to the university, advance its brand and reputation in New York City and beyond, and attract new and further engage existing audiences.
The Manager plays a critical role in raising the profile of the university by ensuring public programs are executed and communicated to both internal and external audiences with utmost attention to quality and the university brand. S/he is also instrumental in developing and marketing signature series of events and the newly established university sub-brand, The Nth Degree.
Strategic Marketing: planning and project management
Work directly with the Senior Director, Public Programs Strategy, Partnerships and Events to develop annual marketing plans, marketing strategies, and initiatives to strengthen university public programs and develop the university sub-brand, The Nth Degree.
Conduct market research, analyze data, identify trends, develop insights and create and deliver presentation/reports to guide future plans.
Expand initiatives associated with Nth Degree: identify on-brand strategic partnerships, develop meaningful programming for the Nth Degree and lead the implementation of new initiatives.
Content Management and Creation
Work collaboratively with the Creative department and with partners across the university to conceptualize, draft text, and create print and digital marketing content and materials for public programs and The Nth Degree. Draft strategic briefs and contribute to the creative direction of projects.
Monitor, recommend changes to, and create new content for public programs-related webpages. Update page content as needed.
Collaborate with the Social Media department to develop and implement a cohesive strategy for public programs.
Steward the inventory of public program-related archival content and ensure its use in university-wide marketing materials.
Identify priority events and manage Marketing and Communication campaigns that are associated with the priority list.
Manage the public programs online systems and tools, including the university event calendar, e-mail marketing systems, event registration and digital displays and collaborate with Digital Content department on leveraging YouTube and Livestream channels for public program marketing. Identify opportunities to improve our systems and implement related changes. Analyze data and report on insights on audiences’ behaviors and interest.
Identify new avenues for reaching target audiences and implement related projects.
Oversee the creation and mailing of email newsletters. Analyze associated data (open, read, and click rates) to identify trends in audience interest to inform content development. Identify ways to engage audiences and to build contact lists.
Identify media outlets for event listings and manage the work of the Public Programs Student Assistant to submit events to external calendars or blogs. Connect with editors from relevant media about featuring New School events on their websites.
Recommend and participate in the development of university policies and procedures relating to public programs marketing and communications.
Serve as a resource for the university community on best practices and DIY guidelines for event planning, marketing and communications. Train staff and publish and disseminate information on how to create high-quality, on-brand messages.
Serve as front-facing point person for the public programs general inquiries email address and telephone line, providing exemplary customer service on all communications received.
Event Partnerships and External Relations
Guide staff and faculty across the university to develop fruitful event-related partnerships with external organizations.
Track information related to collaboration agreements and value brought to the university from event partnerships.
Research and Analysis
Track and analyze data on all initiatives and regularly report on public programs and Nth Degree initiatives.
Provide regular feedback on accomplishments and opportunities for improvement.
Manage the work of the public programs Student Assistant.
Serve, on occasion, as the event manager for Marketing and Communication-led events.
Work with Senior Director to develop and maintain public program and Nth Degree marketing budgets.
Other duties as assigned.
Bachelors degree required. Degree in marketing, strategic communications, business, or liberal arts preferred.
Minimum of 2 years' experience in marketing, communications, or brand strategy.
Excellent written and oral communication skills.
Demonstrated ability to develop creative marketing solutions and to write engaging content for a variety of audiences and multiple modes of communication
Ability to take initiative, solve problems, assume responsibility and manage multiple priorities with accuracy and efficiency.
Positive and service-oriented attitude, with excellent skills in collaboration and customer service and an ability to influence and build relationships across the university and with external partners.
High level of proficiency with Microsoft Word, Excel, Powerpoint, database management, and electronic communication.
Strong web research skills.
Familiarity with Listrak (or similar email marketing tools), Eventbrite, Photoshop, InDesign and HTML is a plus.
Internal Number: 16463
About The New School
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.