A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Michigan Dining is comprised of eleven on-campus cafes and eight markets, nine residential dining halls, a line of Blue to Go foods and the Michigan Catering unit. Our 300 professional and 2000 student employees are committed to creative, healthy and nutritious foods, international cuisines and sustainability throughout all dining operations.
The Manager will be responsible for development and implementation of department marketing and communication strategy; aggressively increase optional meal plan and blue buck’s sales through retention, engagement, and expansion; increase retail and catering sales, research revenue growth opportunities. In collaboration with Michigan Dining Senior Leadership team, provide maintenance and expansion of electronic marketing mediums, such as, the website, e-newsletters, social media, and production of newsletters, brochures, marketing materials, and press releases. - Proposes, develops, and implements marketing plans. Researches and develops pricing policy and recommends sales channels. Responsible for product promotion and work with other business partners (e.g. production, sales, research and development) to deliver business results.
Work with the Michigan Dining Senior Leadership team to manage and direct all department marketing strategies and plans to achieve objectives regarding revenue, profitability, and brand identity. Update and communicate marketing dashboards and metrics reports on a weekly basis. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Responsible for executing the brand guidelines as set by the Student Life Auxiliary Marketing. Provide post-event reports, analysis on marketing program. Ensure consistent use of the department brand. Regularly review Website content for accuracy, ensure information and links to other sites remain current. Monitor Events calendar as it relates to Marketing opportunities and functions. Collaborate closely with Student Life Auxiliary Marketing team to align strategy and goals. Works to develop the in unit and out of unit ‘ Story “ of dining educating student and community of dining involvement in Sustainability, DEI, Social Justice and Student Engagement / Support and alignment with University Pillars.
Student and Management Staff Oversight (30%)
In partnership with the Student Life Auxiliary Marketing provide supervision, direction, coaching and mentoring of student staff direct reports; ensure direct reports represent the Department in a positive way; evaluate and provide regular feedback to direct reports; ensure the hiring and development of student programming staff meets Department needs and goals. Collaborate with RHA, CSG & Food Advisory board and other student groups. Act as supervisory lead for marketing activity in unit both retail / catering and residential performed by assigned Assistant Managers. MIT training and development for managers in marketing MIT role. Participates in recruitment, selection, training, development, evaluation and discipline of staff.
Optional Meal Plan Sales (20%)
Develop and implement strategic recruitment and retention efforts that increase revenues through promotional events and marketing to ensure meal plan sales targets are met. Deliver presentations representing Michigan dining. Creation and development of Street Teams to represent the department at fairs, expos, off campus housing events, etc. Continuously educating themselves on each division of Michigan Dining programs and service, so they may address the needs of each accordingly.
Staff Recruitment Marketing(15%)
In partnership with Michigan Dining Senior Leadership develop staff recruitment marketing materials; represent the department at recruitment fairs. In collaboration with Culinary team create media to increase culinary internship opportunities with local and national culinary institutions. Develop initiatives specifically to recruit student staff, develop relationships within the student body to create interest in working for Michigan Dining. Partner with HR to create initiatives to recruit staff in order to increase interest in working for Michigan Dining. Development (Team) of Articles and completion of items to qualify for inclusion in Best College Dining Rankings of various websites and publication for Trade Publications.
Other Requirements: Special projects and other duties as assigned.
Bachelor’s degree in Marketing, Business or related field.
Minimum of 5 years combined experience in marketing hospitality and or retail industry.
Able to legally work in the United States.
Experience in marketing campus programs and services 1 year
Experience in the successful development of students or staff 1 year
Familiarity with University food service operations.
Experience in Hospitality Industry as a staff member
This role may have reporting obligations under Title IX and Clery.
A successful candidate will possess certain leadership characteristics deemed important to success in the position. These characteristics include:
A highly collaborative and consultative style within and outside of the organization
An ability to make difficult decisions with diplomacy and inclusion
An innate capability of understanding organizational and student needs and interests
A history of having high levels of trust and integrity
An ability to work with colleagues towards a common vision and high performance
Intrinsically motivated by successful business, sales, and customer satisfaction
An aggressively entrepreneurial and innovative attitude
Strives to ensure excellent service to internal and external constituents.
Demonstrate working knowledge of multiple social media platforms
Ability to work under pressure, set priorities, exercise initiative, meet deadlines and work collaboratively as part of a team.
Demonstrated proficiency in common Microsoft office software and the ability to learn specialized software.
Excellent oral/written communication skills, attention to detail, strong interpersonal and organizational skills and the ability to provide positive customer service; including ability to write basic correspondence, use proper grammar and interact professionally with individuals from diverse backgrounds.
Proficiency with Microsoft Office software (Excel and Word); ability to learn specialized food service software.
Drive for Excellence
Business and Industry Knowledge
Customer Satisfaction and Communication
Working with Diverse Constituencies
Must be flexible and able to adapt to change in a fast-moving, intense work environment.
Able to work a flexible schedule, including evenings and weekends throughout the year.
Must have a current Driver’s License issued within the United States, Canada or an International License that is translated into English and successfully complete the Motor Vehicle Record Check in accordance with the University of Michigan policy.
May be required to stand for long periods of time and move quickly to assist with events and service in our dining halls, cafes, markets and at catering events as needed.
Student Staff, Manager in Training
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 160669
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.