The role of the Marketing Communications Specialist is to create and manage marketing and communications assets that support the goals and objectives of the Development Department in an effort to increase funding and raise awareness for the people served and the programs and services offered at Franciscan Outreach. The ideal candidate should be able to effectively manage multiple projects simultaneously and work collaboratively with a wide range of employees, stakeholders and external audiences.
Create, design and implement marketing and communications deliverables to support the Development Department’s goals and objectives through integrated traditional print, digital and multimedia platforms
Create, implement and measure the success of all marketing communications efforts designed to increase revenue and enhance the organization’s image and position within the marketplace
Develop compelling and strategic messaging and content across multiple platforms, including collateral, annual reports, newsletters, eNews, appeal letters, website, social media, blogs, human interest stories, scripts, acknowledgement letters, and other deliverables
Assist the Director of Development with the rollout and management the organization’s new brand enhancement strategy
Produce and maintain consistent design and visual identity across all deliverables
Collaborate with Development Director to plan, develop and execute special events
Manage website on a WordPress platform including, content development, campaigns and design updates.
Develop and manage a comprehensive social media strategy, manage social media calendars – ensuring a steady stream of content across all channels and track and evaluate effectiveness of social media efforts.
Assist in the development of a media strategy aligned with organizational goals.
Maintain media lists and produce and manage content for media contacts, including press releases, briefs, statements, talking points/key messages, Op-Eds, LTE, etc.
Develop and maintain tracking and storages systems for marketing and communications collateral, including stories, photos and video content.
Work with Development Director and Database Administrator to manage the constituent relationship management system to identify, maintain and segment constituent information.
Conduct data analysis to develop strategies to target appropriate audiences
Perform other duties and special projects as required.
A minimum of one to three years of demonstrated experience in marketing and communications.
Previous work with a nonprofit organization is a plus.
Familiarity with design software including InDesign, Illustrator, Adobe and Photoshop.
Working knowledge of HTML, WordPress and digital platforms is highly recommended.
Experience with constituent databases such as Gift Works, Neon CRM, and/or Raiser’s Edge.
Strong proficiency in Microsoft Office Suite applications (i.e. Word, Excel, PowerPoint, etc.) is required.
Exceptional proven written and verbal skills
Excellent editing, proofreading, presentation and design skills
Ability to manage a creative and collaborative process with internal and external stakeholders
Experience managing designers, printers, mail houses and other contractors
Exhibits exceptional leadership, critical thinking and analytic abilities
Ability to manage difficult situations with tact and diplomacy
Superior project management, planning and organizational skills
Ability to multi-task, manage competing priorities and meet deadlines in a fast-paced environment
Sound judgment and ability to maintain confidentiality
Self-starter who works well independently, but collegially with other team members
Strong attention to detail
Self-motivated with a positive and professional approach to management
To be considered for this position, please send your cover letter, resume and a writing sample to Laura@franoutreach.org.
Internal Number: 7083023523
About Franciscan Outreach
Franciscan Outreach is a leading provider of homeless services in Chicago. Every day we provide healthy meals to those who are hungry, a warm bed for those who need shelter, vital case management services for those who need guidance, and access to critical resources for those who need specialized assistance. Throughout the year, Franciscan Outreach provides life-changing services to nearly 8,000 men and women through six locations, including three overnight shelters, a soup kitchen and two day programs. For more information, visit www.franoutreach.org.