Marketing Strategy and Operations DirectorOVERVIEW SAA is now accepting applications for a Director of Marketing Strategy and Operations. We are seeking an experienced professional who has mastered marketing disciplines (especially email marketing, marketing automation, digital promotion) and operational management. This Director will consult with SAA program leaders, collaborate on marketing strategies and deploy/ optimize marketing programs. This role will also oversee the operational management of the marketing team: aligning spend to goals, improving our efficiency and driving a metric-driven approach to marketing. RESPONSIBILITIES
Leadership and management of marketing strategists
Formulate, execute and analyze marketing programs
Consult and advise the program leads, bringing new strategies and approaches to SAA programs.
Leverage new marketing automation platform and adjust internal processes to extract maximum value
Expand SAA digital marketing to better utilize SEM/SEO, paid social
Evolve and implement email campaign management approach
Develop customer journeys to help guide marketing investment
Lead marketing research to provide insights to better understand the customer and his/her motivations, needs
Own the customer experience with regards to how we communicate, listen and interact (does not encompass experience related to program/event)
Coordinate and oversee marketing research and insight work
Education & Experience:
Bachelor's degree and minimum 10 years of relevant experience in senior marketing position
Knowledge, Skills, and Abilities:
Proven track record in digital marketing
Emphasis in loyalty, installed base or relationship marketing is appreciated
A passion for innovative ways to engage an established audience (vs. attracting net new audience)
Experience with marketing automation platforms and ability to leverage its capabilities for maximum effect
Deep knowledge of email marketing, web marketing
Understanding of strategies to attract, grow and engage digital audiences including, but not limited to, using social media, paid promotion, search, third-party aggregators, and content partnerships .
Experience drawing insights from data and analytics to inform product/service strategies and define and achieve success .
Certifications and Licenses: None Knowledge, Skills and Abilities:
Knowledge of the email marketing/marketing automation and current and anticipated trends.
Demonstrated ability to advise/direct improvements in marketing programs and/or create superior programs in their place
Commitment to proactively solving problems and contributing solutions.
Ability to leverage platform developments to help an organization.
Operates independently to meet expected deadlines and schedules.
Experience contributing to highly-functioning teams.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the university will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. WORKING CONDITIONS:
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu/.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Location: Alumni Association, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Copyright 2017 Jobelephant.com Inc. All rights reserved.
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.Stanford University is an eq...ual opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.