Applicant Message: Please submit a resume, cover letter, and list of 3 references (at least 2 previous employers) as one document when applying. All candidates who are current employees of CCE Tompkins must apply as internal applicants. Please note that changes cannot be made to an application once it is submitted. This posting will remain open until a suitable candidate is identified. For more information about how to apply, pay rate, and benefits, please see the message at the bottom of this posting.
Hourly Rate: $18.00 to $22.00 depending on education and experience. Position is full time (40 hours per week)
The Social Marketing and SNAP Education Nutritionist position assists with development, and provides coordination and implementation of social marketing activities to improve healthy food and lifestyle choices among households with limited resources throughout the Finger Lakes Eat Smart NY region based on goals provided. This person will also assist direction of the social marketing activities. These responsibilities comprise half of this position. In addition, this position will be assists with planning and implements public education to improve healthy food and physical activity choices among families and individuals with limited resources encompassing all age groups throughout Tompkins County, with a focus on residents in the City of Ithaca using approved curricula and resources.
As part of the Finger Lakes Eat Smart NY Regional Program, this position assists with development and participates in the regional implementation of social media and marketing initiatives with guidance from the CCE Wayne Project Director and in collaboration with the FLESNY leadership team. In addition, this role will work closely with other members of the Finger Lakes SNAP-Ed Team, including assisting the Issue Leader in Steuben and the Project Director (Issue Leader) in Wayne County with program delivery, evaluation, management and marketing.
Master's degree in Nutrition, Public Health, or Health Education. (Bachelor's degree with 4 years of transferrable relevant experience may substitute).
Experience in Marketing or related area.
Ability to plan, develop, coordinate and implement effective and relevant social media and marketing activities designed to be utilized in households with limited resources
Ability and willingness to work with diverse audiences, environments and settings while maintaining cultural competency.
Ability to work independently, and also work effectively as a professional team member within the regional program.
Ability to budget for and purchase social media and marketing supplies utilizing business expense accounts and pragmatic use of resources.
Ability to review recipes to assure compliance to federal and state guidelines.
Knowledge and experience in developing and using social media to affect behavior change.
Knowledge and experience in developing and implementing environmental change initiatives to affect behavior change.
Ability to transport supplies and equipment and climb stairs with or without reasonable accommodation.
Ability to meet travel requirements associated with this position.
Ability to meet acceptable background check standards, if required.
Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Experience working with households with limited resources, and/or coursework in adult and youth education, and/ or other relevant work experience
Familiarity with the community in which the work will take place, and ability to utilize program resources within the community.
Ability to plan and organize personal work responsibilities according to priorities developed with immediate supervisor and regional lead staff.
Ability to identify, develop and support volunteer involvement.
Familiarity with a variety of approaches to engage households with limited resources and ability to integrate youth and adult development principles into educational activities.
Willingness to pursue continuing education that will further develop skills and abilities to maximize program success.
Responsibilities/ Essential Functions:
Program Development (20%):
Alongside program staff (e.g.,Project Director, Senior Nutritionists and Nutritionists) and community groups, assist supervisor to develop programs that address community needs and select program materials within ESNY parameters
Assist supervisor to adapt curriculum and materials as needed to strategically and effectively meet established program objectives.
Assist supervisor to represent Tompkins County to CCE's Finger Lakes regional Nutrition Education program effort through joint development of multi-disciplinary programs and association activities.
Assist supervisor to provide leadership in the development of public awareness initiatives in the form of impact statements, articles for progress/ annual reports, or news releases.
Assist supervisor to provide a leadership role in the development of regional social media and marketing initiatives.
Assist supervisor to identify specialized subject matter experts to advance program development.
Program Delivery (45%):
Utilize existing program materials and educational framework to deliver the social media and marketing activities to reach the projected number of adult and youth participants in the Finger Lakes ESNY Region.
Deliver innovative programs to participants.
Implement social media and marketing activities, based on the use of regionally-selected, approved materials, to impact audiences through a variety of delivery methods.
Support subject-matter experts to deliver programs within the community.
Implement programs that address community needs and that consider the diversity of the community.
Serve as subject-matter expert to the staff, program participants and other groups, as they are identified.
Using established parameters, including the Association's Volunteer Involvement Policy, utilize volunteers as needed to help implement programs.
Inform participants of other Extension programs, community agencies, and services about the program and its impact.
Represent CCE to the public, community leaders, government officials and Cornell University in a professional manner.
Carry out assignments and other duties as assigned by supervisors necessary for successful implementation of the program.
Collaborate with other organizations in order to implement effective programs.
Deliver program/lessons to individual/family homes and/or groups at various locations, requiring the transportation of program materials and oneself to the locations.
Utilize existing program materials and educational framework to implement teaching of the targeted number of adult and youth participants in the nutrition program.
Extend existing subject matter resources to the staff, program participants and other groups, as they are identified.
Implement programs that address audience needs and that consider the diversity of the community.
Program Evaluation (10%):
Interact with program participants, advisory committees, Cornell program specialists and faculty, and county and community leaders to obtain evaluation data for programs.
Implement evaluation tools as designed.
Communicate program evaluation results and finding to Issue Leader (Steuben).
Assist Issue Leader (Steuben) in evaluation data analysis.
Assist in making recommendations to strengthening and improving programs.
Provide program evaluation data to CCE Wayne.
Assist supervisor in the strategic development of marketing materials for educational events and assist strategic planning for mass media efforts related to program.
Assist supervisor to plan the extension of subject matter resources to the staff, program participants and other groups, as they are identified.
Assist supervisor to plan the innovative application of social media and marketing initiatives to support educational programming.
Assist supervisor to plan the implementation of programs that address audience needs and that consider the diversity of the community.
Consult with association staff, Cornell faculty and other agency partners and collaborators to assist supervisor in planning for program implementation and material selection. (In this setting, this guidance comes from OTDA.)
Assist Project Director in the identification of proposals to secure additional program funding.
Collaborate with other organizations that work with households with limited resources in order to effectively assist supervisor to plan programs for impact.
Assist Issue Leader (Steuben) in planning the delivery of established educational program goals.
Provide input to Issue Leader (Steuben) for planning the nutrition program budget.
Using established parameters, including the Association's Volunteer Involvement Policy, plan the recruitment, selection, involvement and evaluation of volunteers as needed to help implement social media and marketing initiatives.
Recruit volunteers to serve on program advisory committees or in an advisory capacity to aid program planning.
Initiate and support the involvement and evaluation of volunteers as needed to help implement programs.
Assist Issue Leader (Wayne), FLESNY Project Director, in the preparation of materials to support grant proposals to secure additional program funding.
Assist Project Director in administrative and program management activities, as assigned.
Coordination/ Operation (5%):
Ensure that participant contact goals are achieved quarterly and annually.
Maintain confidentiality of information regarding all program participants in accordance with Cornell University Institutional Review Board rules.
Maintain record of social media and marketing activities, and accurately collect and prepare paperwork as required for the program evaluation process.
Maintain record of class participants, complete pre-determined reports, and accurately collect and prepare paperwork as required for all parts of the program delivery and evaluation processes.
Complete necessary written documentation as required by programs and funders.
Perform data collection as required by the program.
Play a leadership role in the coordination of social media marketing.
Be aware of, and adhere to, established Cornell Cooperative Extension policies and procedures.
Assist Issue Leader (Steuben) in program coordination activities based on knowledge of Tompkins County, as assigned.
Assist support staff and program colleagues by using CCE office procedures/policies for communication, documentation, work requests, and schedule availability.
Professional Improvement (5%):
In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountability and to address changes and Association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension and perform other duties as assigned.
Health and Safety (Applies to all Duties and Functions):
Support the Association to maintain a safe working environment.
Be familiar with and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/ EPO and Policy (Applies to all Duties and Functions):
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Aware of, and adheres to, established Cornell Cooperative Extension Association of Tompkins County policies, procedures and Cornell Cooperative Extension Skills for Success.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely and accurate manner.
Association Subject Educator II
Pay Rate Type:
Number of Openings:
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are support of diversity are strongly encouraged to apply.
Internal Number: WDR-00016795
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