Description
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Job Summary
Carnegie Mellon University is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and a culture marked by ambition and a deep, practical engagement with challenges facing society. We continue to produce talented alumni and draw faculty and staff eager to be a part of the university's creative, dedicated and close-knit community. We place emphasis on practical problem solving, interdisciplinary learning, an entrepreneurial spirit, and collaboration.
CMU is seeking a creative and energetic Social Media Account Coordinator to tell the stories of one of the world's premier institutions through multiple university social media channels. This position, which is split between CMU's Marketing & Communications division and CMU's leadership team, requires a social media expert with visual storytelling abilities. In this newly created role, you will join a growing and vibrant social media team which has increased the Carnegie Mellon's social media followership by 70 percent in the past two years. Reporting to the Associate Director, Social Media, you will focus on channel development and support, content creation and issues management, in addition to growing university leadership social media accounts.
Core responsibilities will include:
- Develop story ideas and generate photographs, video, audio segments and interactive graphics for leadership and central social media channels;
- Create and facilitate short-form video content production, both independently and in collaboration with Marketing and Communication's in-house video producers and social media team;
- Cultivate brand building and reputational opportunities to reach targeted audiences on social media via new approaches and techniques;
- Amplify communications for other CMU departments, including CMU's seven colleges/schools and other divisions across campus;
- Produce and publish livestreams, both independently and in collaboration with media production, for a variety of university-wide events;
- Monitor social media mentions and other activity; identify mentions that need responses; read news reports and identify stories suitable for sharing on social media; identify influencers and strategies for working with them;
- Review new platforms and tools and make recommendations to enhance audience engagement;
- Contribute to the planning process and approach to social media strategy and content development;
- Create and produce multimedia projects to be used on social channels, especially those that align with the strategic goals of the university; and
- Coordinate with leadership team to ensure social media coverage of non-local events.
Flexibility, excellence, and passion are vital qualities within the Marketing and Communication division. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You will demonstrate:
- A love of learning, willingness to take risks, and enthusiasm for telling stories about work that changes the world.
- Ability to manage multiple projects at a time, and work in a fast-paced, collaborative environment.
- Capability to demonstrate creativity and innovation in storytelling; recognizing top priorities and meet deadlines.
- Proven experience in producing multimedia news, interactive graphics, videos or similar content.
- Knowledge of web and social media platforms, experience with social media management tools, and media monitoring services.
You should be able to cover events on and off campus, as well as be willing to work outside of normal business hours as occasional night, weekend and holiday hours will occur.
Applications containing a resume, letter of interest, work examples, and salary requirements will be given top consideration. Applications selected to move forward may be asked to complete an additional creative assignment as part of the selection process.
Qualifications
- Bachelor's degree, preferably in multimedia production, graphics design, journalism, communications, marketing or similar field required.
- Minimum of three years working in social media, including monitoring social platforms and producing and posting photos, video and graphics required.
- Experience in higher education and/or working with executive leadership highly desired.
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