At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.
In fullfilment of this mission, UC Online invites candidates to the position of Marketing Researcher.
The Marketing Researcher (MR) is someone who is energized by using integrative thinking to better understand potential student needs and desires. The MR is responsible for assessing the size of future online degree program opportunities, why students choose UC Online, developing competitive assessments for new programs, creating personas for UC Online and assisting in taking those personas to the program level, prepping new programs for launch at UC Online and the overall brand equity of UC Online. This role will influence the UC Online program pipeline, program staffing support structure and prospective student targeting.
This position requires a passion for understanding people and uncovering insights, motivations and hurdles for prospective students. The RM will need to combine data analytics with insights. The person will need to be comfortable setting up testing to find the data, analyzing the results and making a recommendation. This role will operate primarily in more ambiguous whitespace/upstream/future pipeline projects. The RM should have the ability to work well with cross-functional team members and will work with other UC teams and external vendors.
The successful candidate will be comfortable handling different sizes of data sets and working in ambiguous, early stage development efforts. This individual will be a self-motivated learner, adept at working both independently and in a team-oriented, collaborative environment, and managing interactions with constituencies across the institution at various levels. This position will require someone who is adaptable to rapidly shifting priorities, demands, and timelines, demonstrating strong analytical and problem solving capabilities. The candidate should have strong creativity, innovation, problem solving, follow-through and communication skills. The candidate should also be proficient in Microsoft Office applications.
Bachelor's and two (2) years of relevant experience; OR an Associate's degree with four (4) years of relevant experience; OR six (6) years of relevant experience.
Possess degree in Social Studies, Anthropology, Psychology, Data Analytics, or other relevent discplines.
Will have experience leading research and working on upstream/whitespace projects.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.
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Internal Number: 35243-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.