Director, Marketing and Exhibition Sales

Overall Responsibilities:

Conduct conference and trade show sales services, including, but not limited to, exhibit marketing, direct sales solicitation, exhibit database management, and exhibitor web marketing.

 Essential Duties & Responsibilities:

• Execute tradeshow sales and provide excellent customer service in regards to the three IAAPA trade shows
• Work with Operations Director to provide customer service and benefit fulfillment to exhibitors
• Research and contact prospective exhibitors
• Coordinate the processing of exhibitor contracts, respond to all incoming sales and manage booth change requests
• Work with existing exhibitor accounts to be IAAPA’s main point of contact for all exhibition-related questions and customer service issues
• Maintain and update all relevant exhibitor databases
• Provide onsite exhibitor sales, service and support at trade shows and conferences
• Attend applicable education sessions, seminars and industry tradeshows, as approved
• Provide sales leads to other internal and external partners and clients as requested, for the purposes of increased revenue generation (such as sales of sponsorships and advertising)
• Prepare and maintain reports on weekly sales activity and statistics (Activity Report) and distribute as required to all or appropriate staff
• Perform duties and responsibilities as assigned by the Vice President, Exhibitions, Conferences and Sales
• Act as primary liaison on exhibitor marketing and collate exhibitor prospectus, exhibit contracts, and relevant marketing material for the purposes of IAAPA trade shows and competing shows
• Interface with applicable external vendors to provide design, print and/or mail services to current and prospective IAAPA exhibitors and sponsors
• Have budgetary responsibility for exhibitor marketing expenses, with the oversight and approval of the Vice President, Exhibitions, Conferences and Sales
• Manage content on IAAPA’s website pertaining to exhibit sales for IAAPA Attractions Expo and Asian Attractions Expo
• Coordinate Exhibit Sales, mass emails, News Flash and IAAPA Homepage communication and scheduling
• Leverage new and emerging web marketing practices to enhance exhibitor participation and experiences prior to and during the Expos
• Act as a primary (although not necessarily sole) liaison with companies who provide web-based technology solutions, including sales databases (ex: SalesForce), show management software (ex. A2Z) and web applications.