Director of Marketing and Communications, Undergraduate Admissions
Job Req ID: 13886
General Summary: This position reports to the Dean of Undergraduate Admissions. As a member of this senior leadership team, he/she will provide direction, develop programming, implement and assess strategies addressing a core business area in support of undergraduate admission's priorities and goals with a focus on all areas related to marketing and communications. This role oversees marketing and communications for all constituents including prospective and admitted students, parents, secondary school educators and the broader higher education community relevant to the recruitment, admission and yield of students to Krieger and Whiting undergraduate schools including the application, admission and financial aid aspects of undergraduate admissions. He/She will be the direct manager for a team of 5-6 staff members; providing supervision, mentorship and professional development.
Essential Job Functions:
In partnership with the Dean of Undergraduate Admissions, he/she will provide strategic leadership for: o Developing, managing and executing the brand and identity for the undergraduate experience in all print, presented and virtual content * Management of any vendors or partner organizations that would work towards developing/refining this brand identity and related messaging o Creative direction for all marketing and communications outputs o Analysis and assessment of marketing practices (eg. Tracking performance and conversion of various initiatives) o Evaluation of market presence (ads, third part sites/publications, etc.)
He/She will provide oversight and direction for teams developing programming in the following areas: o Direct marketing o Social media o Virtual engagement including the admissions website and student blogs o Publications and video content o Promotion and publicity for all events (on and off campus) o Communications for all audiences across cycle years and stages o Training and development for admissions staff around message delivery o Media requests and statements (internal and external to JHU)
Oversight of budget related to marketing and communications including the web, publications and development of any fulfillment pieces
He/She will work with the IT and Data teams to develop appropriate tools and interfaces for analysis and future planning
He/She will explore innovative marketing strategies to continue building market presence for all related audiences
He/She will serve as the primary liaison with the university's central communications office to ensure that all marketing initiatives are consistent with the university's overall goals and direction
Works collaboratively across teams and with other offices at JHU (e.g. Recruitment, Operations, Visitors Center, Financial Aid, etc.)
Experience: Five years related experience required. Seven years of increasing responsibility in admissions or Higher Education field preferred.
Prior experience in management and advanced marketing/communications and/or editorial experience.
Physical requirements for the job: Must be able to stand for at least 3 hours at a time, and ability to lift and carry 25 pounds, with or without reasonable accommodations.
Special Knowledge, Skills or Abilities:
Analytical skills - able to leverage data to inform both marketing and communications decisions.
Project management - demonstrated initiative, problem solving, attention to detail and team management skills.
Ability to manage relationships in a complex environment both internally and externally.
Strong collaboration and team skills.
Excellent written communication skills and experience editing/providing feedback on the work of others.
Preferred skills and knowledge:
Knowledge of the secondary school education landscape
Volunteer management (students, alumni, and faculty).
Broader knowledge of the higher education field including exposure to financial aid landscape
Additional requirements: Ability to travel, must have a valid drivers' license, ability to work nights and weekends as needed.
The successful candidate(s) for this position will be subject to a pre-employment background check.
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The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly. During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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