AdventHealth University, a Seventh-day Adventist institution, specializes in the education of professionals in healthcare. Service-oriented and guided by the values of nurture, excellence, spirituality, and stewardship, the University seeks to develop leaders who will practice healthcare as ministry.
PRIMARY CUSTOMERS, PARTNERS, AND TEAM:
At AdventHealth University (AHU), our primary customers are students, faculty and staff. Our partners
are physicians, allied health clinicians and employees of AdventHealth.
The AHU Online Marketing & Lead Strategist is an experienced and dynamic marketing professional, with a track record of quantifiable success. This position requires a highly motivated individual who is an excellent communicator with experience in content, design, and creative development. They work well within a cooperative and friendly team and can work on their own and lead other team members. The primary focus of the role is to work with the AHU Online team to develop and deliver a strong lead generation program, driving qualified leads into the admissions pipeline. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
KNOWLEDGE AND SKILLS REQUIRED:
Highly developed all around interpersonal skills;
Excellent communication, presentation, networking and negotiation skills;
Customer service oriented with a positive and motivated attitude;
Hard-working and driven to improve sales and activity performance beyond targets;
Competent IT skills with an understanding of:
o Salesforce CRM
o Microsoft Office
o Google programs
o Social networking tools;
Strong marketing and communications background with experience in website maintenance, SEO, lead gen, campaign management Proven track record of increasing admissions goals and meeting or exceeding personal targets
Initiative to impact positive change to add value to our business
Excellent customer service
KNOWLEDGE AND SKILLS PREFERRED:
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor's Degree in Communications, Marketing, Business Administration, Sales, Public Relations
1-2 years' proven experience in prospecting and lead generation
1-2 years' experience in managing lead statistics
2-3 years' experience managing a CRM system
Track record of setting and achieving goals
2-3 years' experience analyzing and adjusting strategies accordingly
2-3 years' experience developing and executing lead scoring models to increase sales & marketing effectiveness, including quality of leads over quantity, testing and learning and MQL to SQL conversion strategies;
EDUCATION AND EXPERIENCE PREFERRED:
LICENSURE, CERTIFICATION, OR REGISTRATION REQUIRED:
LICENSURE, CERTIFICATION, OR REGISTRATION PREFERRED:
Salesforce Certified Administrator – or - Salesforce Certified Advanced Administrator
PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:
Demonstrates behaviors at AdventHealth University in harmony with the ‘Four Words’ Nurture, Excellence, Spirituality, and Stewardship.
Manage, nurture and convert inbound leads into admissions opportunities;
Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities;
Assess and analyze a prospects current process and requirements;
Segment and leverage the marketing automation database for efficient and effective campaign targeting;
Monitor and analyze day-to-day campaign performance, create and maintain reporting metrics and make recommendations for optimizing campaign strategy based on data analysis;
Provide engaging and articulate information about AHU Online's value proposition to potential customers;
Maintain well organized, up-to-date activity reports in Salesforce CRM system;
Efficient management of the applicant pipeline;
Meet personal targets and work towards AHU's admissions and enrollment goals
Ability to interact professionally with potential customers via phone, email, web conferencing, webinars and face-to-face, to discover their needs and develop a positive relationship;
Work closely with internal enrollment and marketing team and develop cooperative working relationships with all company colleagues;
Provide accurate and timely information as required to senior management;
Proficient in the use of social media tools like LinkedIn, Instagram, Facebook, Twitter, SEO optimization;
Work closely and collaboratively with team members across academic programs, media services and creative services teams, including the ability to influence teams without direct authority.
Represent AHU Online at recruitment events, corporate events or meetings independently or with colleagues;
Adhere to company policies, procedures culture and business ethics.
Develop a strong knowledge of AHU Online's programs and services to facilitate the enrollment process.
Develop understanding how the benefits of AHU Online's programs and services can meet customer's needs.
Create ways to generate and maintain customer interest in our academic programs.
Develop external messaging content and collateral that supports AHU brand.
Manage the creation of integrated, demand generation campaigns for prospects and customers.
The above statements reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the job. Responsibilities are subject to change.
We are one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.