Direct Marketing/CRM/Database, Event Marketing, Marketing: Communications
4 Year Degree
The Marketing and Events Manager is responsible for development and implementation of the marketing and promotions for all NAB Education Foundation (NABEF) events, programs and initiatives. Will be responsible for the maintenance of the website for NABEF. This position is also responsible for the management and coordination of NABEF events including receptions and other fundraising events as well as assisting with the Service to America gala.
Specific Duties and Responsibilities:
Develop and implement annual marketing plans and materials. Work closely with the NABEF team and NAB Marketing department to develop and execute marketing timelines.
Planning, implementation and follow-up for all special events including coordination of event logistics, publicity, including public relations, advertising and collateral material design, production and distribution. Supervise and coordinate with event contractors as necessary.
Write content for all NABEF promotional materials including brochures, annual report and program applications.
Maintenance of content on NABEF website.
Develop and execute a clearly defined social media strategy to support marketing campaign while increasing brand equity and online awareness. Create, maintain and execute editorial calendar and posting schedule.
Write and manage content for interactive promotions including emails and e-newsletters; supervise copywriting/editing and technical requirements for content. Create, maintain and execute timelines.
Work closely with NAB Communications department to outline a public relations strategy for NABEF events and/or programs. Determine when press releases are necessary and track media hits.
Demonstrates a genuine interest and sensitivity in the thoughts, opinions, values and needs of coworkers and customers and views differences in these areas as both inevitable and acceptable. Avoids speaking, writing or doing other things that could be seen as disrespectful, exclusionary, discriminatory or offensive in nature. Deals with others in a professional manner. Recognizes and shows respect for the strengths and contributions of others. This is in clear contrast to behaviors that leave people feeling that their thoughts, opinions, values and needs are of little interest or are somehow inappropriate and unacceptable; a tendency to habitually say, write or do things that are disrespectful to individuals who are not present or who are otherwise unaware what has been communicated; and/or a strong tendency to notice and recognize missed expectations and failures.
Reports to NABEF Vice President. Works extensively with various NAB departments, including Marketing, Communications, Broadcast Education Association, Legal and Government Relations departments. Serves as contact person for assigned projects; responds to inquiries and requests for information. Works closely with a marketing advisory group. May interact with NAB and NABEF board members.
Ability to work well independently in a fast-paced environment on several projects concurrently and possesses excellent communication, organizational, creative thinking and leadership skills.
Excellent creative writing skills are required.
Project management, organizational and prioritizing skills; problem solving and organizational skills; attention to detail imperative.
Ability to look for ways to improve and promote quality of marketing for NABEF.
Must be highly creative and innovative, a team player and able to work well at a fast pace under tight deadlines.
Knowledge and understanding of digital trends and latest in social media inn/ovation.
Proficient with social listening tools such as HootSuite and Google Alerts.
Proficient in Microsoft Word, Excel, PowerPoint; knowledge and experience in database programs, SalesForce database program preferred.
About National Association of Broadcasters Education Foundation
The National Association of Broadcasters Education Foundation is a non-profit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts of our industry.
The foundation offers a number of professional development programs and initiatives to achieve this mission, including the Broadcast Leadership Training Program, Media Sales Institute, Aspiring Leaders Program and more.